Our main objectives are:
- To be recognized by the public as the key promoter of business ethics, social responsibility, and human capital development in the private sector. Also, to be seen as the leader in providing new leadership, entrepreneurship, and management in Africa and worldwide.
- To be recognized as the key catalyst in mobilizing the value of the private sector through effective network partnerships with other trade entities.
- To be recognized by the private sector as the leader in providing business information and trade facilitation for competitiveness and quality enhancement.
- To be financially self reliant by reducing the dependency on traditional services and diversifying into new business support services.